Make sure all pages are linked correctly in your header and footer navigation too. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and Experience.
How do I check my off-page SEO?
Understanding where your competitors are gaining authority and visibility can help you find opportunities to outrank them in the search results. Improving your local visibility will have a very positive impact on your off-page SEO. Local SEO focuses on helping your business appear in location-based searches.
These actions involve creating backlinks, promoting branded searches, and boosting social media engagement and shares. When you sponsor an event, your business often appears on promotional materials, such as the event’s website, flyers, and social media posts. These mentions act as backlinks to your site and improve your local SEO.
- You’ll often earn brand mentions while the event is being promoted, and even more if attendees write summary articles afterwards.
- Content syndication is the practice of republishing existing content on third-party platforms to reach a wider audience while acquiring backlinks and increasing content visibility.
- Click on figures in competitors’ columns to see which pages attract backlinks from a specific domain.
- It includes strategies like link building, social media engagement, and seeking out reviews.
Strategies for Off-Page SEO
That’s essential for getting the results you’re after—organic SEO Anomaly shares, discussion, and links. Afterward, encourage the winner to post photos or videos of their prize on social media. Give them a custom, branded hashtag to use to help spread awareness further.
I listed a video here because I think these days, users don’t have the time to go over a long product page or a solution page and try to figure out what you’re actually doing. Check any internal links to this page for bounce backs or other errors. Are there links to pages you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page?
