Ensuring your business information is up to date is crucial to your local SEO strategy. It has been widely believed that the length of your URL has a negative impact on rankings. Lots of AI-generated content on your website can lead to a ranking drop and even have your website labelled “unhelpful” by Google. The overall authority of the domain also has an impact on how your page ranks. Syndicating content is fine, but make sure you are linking back to the original source and pray the syndicated content doesn’t outrank you. This will prompt Google to re-crawl your content and reevaluate its rankings in the SERPs.
Improve your on-page SEO
Therefore, depending on the search query, properly updated content may or may not get a boost in the SERP from Google. Since the launch of Google’s freshness algorithm, pages with trending topics may get higher rankings if they were updated recently with new, interesting content. High-quality and original content play an important role in Google’s ranking algorithm. Besides the relevancy signals mentioned above, Google also uses a special algorithm when evaluating the content relevance – RankBrain. Imo if the text around the image is relevant, leaving the alt attributes blank is sorta ok.
Key Takeaways for Google Ranking Factors
Optimized content is another Google ranking factor that involves creating your website’s content to meet audiences’ needs and align with search engine criteria. This can be trickier than just looking at your daily rankings but will give you a better idea of the success of your SEO strategy and how you’re perceived. In 2025, SEO will focus less on raw keywords and more so around search intent across diverse platforms like social media and LLMs. As well as this, it’ll be important to produce more video content as discovery platforms integrate these more into their SERPs. SEO is both the art and science of improving a website, and pages within, to be as visible as possible for when people search for a relevant topic within any search platform.
- To help you rank as highly as possible, keep Google’s Search Quality Guidelines in mind.
- Properly optimized images not only improve user experience but also help search engines better understand and index the content, which can lead to higher rankings.
- For startups, it’s essential to tailor content that meets users’ needs.
- An article from The Verge shed light on leaked documents detailing parts of Google’s ranking system.
You’ll get a checklist for keyword optimizations and actionable insights for where to use it. This tool has a user-friendly interface similar to Microsoft Word, Google Docs, or Apple Pages. You can type directly in the platform to get real-time feedback regarding your keyword usage and recommendations for additional, related keywords. You could optimize your content accordingly to ensure your website appears in search results when users enter these queries.
You can enter your target keywords and see how well your pages rank. This information is vital for understanding where to focus your SEO efforts and for optimizing your content strategy. Knowing how it works helps you make informed decisions about your online presence.
Search Intent and Content Relevancy
However, the importance of having a keyword in the domain name has evolved. Search engines, particularly Google, have become more sophisticated in understanding a website’s content and context beyond just the domain name. The focus has shifted towards quality content, user experience, mobile-friendliness, and other SEO factors. While a keyword-rich domain can still provide a slight advantage in terms of relevance and branding, it’s not a make-or-break factor for SEO success.
These metrics SEO Anomaly not only provide insights into the effectiveness of your website and content strategy but also offer valuable clues on how to enhance your user experience and engagement. Here’s a beginner-friendly guide on measuring conversion rates and click-through rates for SEO success. Utilize schema markup to help search engines understand the context of your content, making it easier for them to display your site as a relevant result for voice searches. Schema markup can highlight specific information, such as your business’s location, hours, and products, making this data more accessible for voice search queries.